10 Elements of Landing Pages that Convert

August 17, 2021

Landing pages are central to successful marketing campaigns; they allow you to target particular customers with particular solutions to particular problems. It’s easy to confuse what a landing page is because users “land” on many pages. When we talk about landing pages, we mean a page that is entirely dedicated to a particular type of customer. In fact, if we could create a un...

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Infographic: 6 Tips for Writing SEO Blog Posts

August 10, 2021

While the main focus of your content should always be your audience, and producing material that people want to read and engage with, SEO is also another key consideration, with your posts, updates and web pages all playing a role in improving discoverability, and bringing more people to your site. Which can become a more technical consideration, aside from your general content approach - but e...

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6 Tips for Infusing Brand Essence into Your Website

August 3, 2021

What makes a company special? There are hundreds of organizations out there selling fast food, but only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others? Most of the time, it comes down to one thing: brand essence. ...

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