We’re several weeks into the Coronavirus/COVID-19/’Rona’ pandemic. Amongst questions about public health, business, healthcare, and the economy, we've also wanted to know - how is this affecting LinkedIn outreach and lead generation? 

LinkedIn Engagement Is Up

The numbers are clear: LinkedIn has more conversations happening than ever. LinkedIn has even reintroduced unlimited group messaging back into their platform. As for the content topics, the trends have also changed, though, which means you need to adapt your strategy. 
Below are some of the major new trends we’re seeing.

First, engagement has grown. 
•    40% of LinkedIn members report reading the news more frequently.
•    30% are checking social media more often to stay up-to-date on the results of the COVID-19 outbreak.
•    43% of respondents now work remotely.
•    26% feel no impact on their productivity at all.
•    45% say this is somewhat or very likely to be a more permanent shift.

As more people are looking for content, more businesses are providing content. LinkedIn reports seeing:
•    15% increase in engagement from SMB (small-to-medium sized businesses) over the last 3 months
•    44% of U.S. professionals report spending more time on social media because of the coronavirus
•    An 8% increase in pages posting weekly 
•    A 10% increase in content shared by pages
•   A 16% increase in lead gen or brand awareness campaigns as pages share their Coronavirus response plan or related topics for branding
•    A 26% weekly increase in original posts with native video
•    And a 13% increase in Thought Leadership by sharing industry news or 3rd party articles. 

Therefore, if you or your team are not actively building relationships with prospects on LinkedIn through strategic outbound messaging and outreach then you are missing out on a huge opportunity.
Do not hesitate to contact our team now at contact@x2globalmedia.com, the team will consult you with specific social media marketing strategies which adapt your business directions!