THE TOP 10 MOST EFFECTIVE MARKETING STRATEGIES

June 28, 2022

by Vicki Woschnick Looking for growth marketing strategies proven to be the most effective for generating leads and driving business? This article is designed to help you explore the best marketing tactics for any business situation — whether B2B or B2C! Below you'll find two routes — one for B2B and another for B2C businesses. Click or scroll to learn about the strategies that ...

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How to Create Brand Guidelines

June 22, 2022

By Tony Hardy Brand guidelines, sometimes referred to as brand identity guidelines, are a document that you can use to help identify, build, and grow your brand. When your company works on a new branding project or goes through the rebranding process, you should be given your shiny new brand guidelines on completion of the project. Your new brand guidelines document can then be used ...

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DOS AND DON’TS OF WEB DESIGN IN 2022

June 14, 2022

BY PADDI MACDONNELL Navigating the world of web design can be difficult. There is so much conflicting and outdated advice. How many times have you been advised to obey the 3-Click Rule? It states that users must reach the content they want in three clicks. But, according to the Nielsen Norman Group, no research supports the 3-Click Rule. It’s just a guess, the web’s equivalent of...

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